Application of Visitor Eye Movement Information to Museum Exhibit Analysis

The motivation of this study is that after the COVID-19 epidemic, museum exhibition visits have also been significantly affected. purpose research to better understand visual cognition visitors, so as improve application physical field or online exhibitions. Currently, no available on differences in visitor’s viewing and cognitive process with eye movements sequence analysis stem from planning design different museums. This tracks analyzes movement trajectories visitors studies its relation learning finds key influencing through behavioral displayed content. results show those interested content performance, are immersed reading text, a substantial shift movement. Contrarily, not distracted often turn their attention back title In study, fixation indicators can be used reference for future displays effectiveness presenting information visitor. Furthermore, provide applications integrating virtual world information, AR, VR, metaverse environment, people’s rapid environment.